Friday, June 24, 2016

Plus Size News: Fat Girls Can Do Whatever They want! ( and water is wet)

JCPenney made a new video to promote their new plus size section. The video stared Ashley Nell Tipton  the Season 14 winner of project runway, Valerie Sagun A.K.A  Big Gal Yoga, singer song writer and Grammy winner Mary Lambert, blogger OG Gabi fresh  and feminist body image writer  Jes Baker .

The video was a master piece! It shows that plus size woman can be and do whatever they want. It shows that self love is important to live a happy life. When the video first played, I was close to tears. It was so uplifting to see these ladies happy and doing what they love.

What I loved most was that they emphasized that they were normal people, that  just so happen to be plus sized woman. They're writers, athletes, and models. This shows younger woman that they're awesome! We can do whatever we want. Being plus sized, fat or obese has nothing to do with our worth.

So lets talk about the clothing. Surprisingly enough they have really cute pieces! Of course they're expensive, (plus size and expensive always go together) but they're currently having a sale. For once a line has trendy pieces that a young crowd would be interested in wearing.

I hope you guys shop line and watch the amazing video that JCPenney made.

Xo Joachris

Saturday, June 11, 2016

Plus Size News: DNCE have a great marketing team.

I'm sure everyone has seen the music video for DNCE's new music video Toothbrush. It stars the beautiful plus size model (yes I said PLUS SIZE!) Ashley Graham. The thing about this master piece is that Ashley isn't used as a prop! She's clearly the love interest. 
  Joe Jonas parades her around town, takes her out dancing and doesn't hide her like she's fetish or a secret. The overall song is absolutely catchy, but the lyric  "When you're standing there in your underwear
And my t-shirt from the night before" that really hit home! On a personal level I've never worn " a boyfriends" t -shirt because I was scared I wouldn't fit.
   Now Joe just changed the game and I love it. I might be bias because The Jonas Brothers was my life when I was 13 but DNCE is doing something right and i'm loving it! 

Toothbrush wasn't the only video that had a plus size girl in it. In the Video Cake by The Ocean they had some plus size girls prancing  around in bikinis just like the straight sized girls. Running, enjoying the sun and eating cake! 

You can't praise Joe Jonas and his band for being a decent human beings,  but you can praise them for being marketing smart and being diverse. Including everyone in the media is all what plus sized people have been asking this whole time. 

It was refreshing to see a girl that looked like me being praised and uplifted. Not used as a punch line. Hopefully other artist are smart enough to cast other plus sized girls as love interest.

(That's for you Zayn Malik! call me xoxo)